Home / Brands / ZURU

ZURU

The maker of Mini Brands and 5 Surprise — one of the fastest-growing toy companies in the world. Our ZURU assortment covers 200+ SKUs across 15+ lines, and the core catalog carries US-market UPC barcodes (prefix 193052) — the China-direct sourcing version US resellers like best.

200+ SKUs · 15+ linesUS UPC barcodes (193052)Case packs 2–35 pcsNew lines landing monthly

Mini Brands

The capsule-collectible phenomenon — miniature real-world brands and themes to hunt, stack and display. 13 pcs per capsule case unless noted.

Model No.ProductCase PackHighlights
77711GQ1Mini Brands Fridge Food capsules13 pcsMiniature grocery-branded minis — the core best-seller
77624GQ1Mini Brands Kawaii series capsules13 pcsKawaii-styled minis, strong with younger collectors
77688GQ1Mini Brands Donut Master capsules13 pcsDessert-themed minis
77909GQ1Mini Brands Master Chef capsules S213 pcsNew kitchen-craft minis, second series
77772GQ1Mini Brands Vinyl Records capsules13 pcsNew · In stock music-themed minis
77844GQ7Mini Brands Kawaii Bouquet24 pcsNew · In stock gift-grade display format
77559GQ1Mini Brands Mini Garden capsules13 pcsGarden & plant minis
77789UQ4Mini Brands Magic Kitchen playset8 pcsDeluxe kitchen playset with exclusive minis
77785Mini Brands Fridge Food collector set (boxed)6 pcsHigher price-point boxed gift set
77858Mini Brands Magic Kitchen XL playset3 pcsFlagship holiday gift format

5 Surprise

Five collectible surprises in every capsule — licensed themes and evergreen animal lines in compact, checkout-friendly cases.

Model No.ProductCase PackHighlights
77623GQ65 Surprise Axolotl Babies8 pcsTrending animal theme
77687GQ15 Surprise Transformers (licensed)13 pcsLicensed Transformers mini figures
77567GQ15 Surprise Prank Masters S213 pcsPrank-toy capsules, second series
77707GQ15 Surprise Mini Babies S213 pcsCollectible baby figures
77810GQ25 Surprise Dino Era13 pcsNew · In stock dinosaur theme
77811GQ25 Surprise Puppy Party13 pcsNew · In stock puppy theme

SMASHERS

Smash-open dinosaur capsules and dig sets — high play value, strong shelf presence, consistent repeat lines.

Model No.ProductCase PackHighlights
74155GQ1Smashers Dino vs Aliens capsules13 pcsCore smash-capsule battle theme
74132TQ2Smashers Glow-in-the-Dark Jurassic dig eggs6 pcsLight-up dig eggs
74137Smashers Mini Ice Age Dino Escape6 pcsCompact escape-play set
74138Smashers Ice Age Dino Escape4 pcsFull-size playset
74173Smashers Gold Rush4 pcsTreasure-hunt dig theme
74174Smashers Dino Rumble XL set4 pcsLarge gift set

Robo Alive & Pets Alive

Battery-powered interactive pets — swim, walk, wiggle. Low case counts ship light and convert on demo video.

Model No.ProductCase PackHighlights
71165UQ1Robo Alive Robo Shark12 pcsSwimming shark, water play
7191UQ3Robo Alive Robo Fish S312 pcsSeries 3 swimming fish
7192UQ3Robo Alive Robo Turtle12 pcsSwimming turtle
9567UQ1Pets Alive Mermaid12 pcsInteractive mermaid pet
9556UQ1Pets Alive Axolotl12 pcsTrending animal theme
9541Pets Alive Yarn Kitty8 pcsPlush-effect interactive cat
9545Pets Alive Magic Unicorn6 pcsGift-tier interactive unicorn
9574Pets Alive Capybara4 pcsNew capybara theme, gift tier

Rainbocorns

The plush-surprise unicorn brand — magic eggs with layer after layer of unboxing. Proven gifting line for Q4.

Model No.ProductCase PackHighlights
92111TQ1Rainbocorns Mini Hug Egg12 pcsEntry price point
9280SQ1Rainbocorns Bunny magic egg9 pcsBunny theme
92129TQ1Rainbocorns Rainbow Unicorn6 pcsCore unicorn line
9258Rainbocorns Hug Planet4 pcsIn stock — fast replenishment
92106Rainbocorns Hug Spirit XL4 pcsLarge plush gift tier

X-Shot

High-performance foam blasters and water blasters — the value alternative that moves volume all summer and holiday season.

Model No.ProductCase PackHighlights
5643TQ4X-Shot palm-size water blaster12 pcsEntry price point, checkout counter
56220X-Shot Turbo Fill water blaster (medium)6 pcsFast-fill water blaster
56138X-Shot Turbo Fill 1-second refill6 pcsFlagship water blaster
36184X-Shot Reflex foam blaster (8 darts)12 pcsEntry foam blaster
36433X-Shot 6-dart rotating foam blaster6 pcsMid-tier foam blaster
36270X-Shot Turbo Advance (48 darts)4 pcsHigh-capacity gift blaster
118158X-Shot Tsunami electric water blaster6 pcsNew motorized water blaster

Metal Machines · Max Build More · More Lines

Die-cast racers, value building blocks, slime craft and sticker lines — the long tail that fills out a mixed container.

Model No.ProductCase PackHighlights
6708Metal Machines single die-cast car30 pcsImpulse price point
6709Metal Machines 5-pack (assorted)12 pcsMultipack value format
6750Metal Machines 10-pack12 pcsCollector multipack
67132Metal Machines Dino Track set4 pcsNew · In stock track playset
83199GQ4Max Build More sushi blocks surprise ball8 pcsBuilding-block surprise ball
83130GQ1Max Build More block blind egg16 pcsValue building blocks
15901SLIME MART slime shopping-bag kit8 pcsSlime craft kit
8629OOSH slime magic bottle6 pcsClassic slime line
18001UQ1Sticker Therapy kawaii sticker sets35 pcsNew · In stock ultra-low price point
📦 The catalog above is a representative cut of 200+ SKUs across 15+ lines — the full ZURU line sheet with carton volumes, weights and current stock comes with your quote. Send your RFQ with the model numbers you need.

Building a ZURU order?

Mixed-line case orders welcome — get itemized pricing in 24–48 hours.

Get a Quote →